Katz Marketing Solutions, Columbus, Ohio, outsourced marketing experts
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Interim Brand Management Services

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We build strong growth plans with a superior marketing strategy.  Here is our process:

  SITUATION ANALYSIS
  • Business Analysis
  • Key Personnel Interviews
  • Historical Knowledge Review
  • Goal Setting

  RESEARCH AND DATA GATHERING
  • Hypothesis Assessments
  • Qualitative Research
  • Quantitative Research
  • Competitive Analysis

  STRATEGIC AND MARKETING PLAN

  • Objectives and Strategies
  • Marketing Plan and Tactics
  • Positioning and Strategic Competitive Advantage
  • Timeline

  IMPLEMENTATION AND TRACKING
  • Program communication and execution
  • Measurement and tracking of key goals
  • In-market assessment and adjustments
  • Plan refinements reflecting in-market results

      
 


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